he French carmaker Citroen is the part of Stellantis group which was formed by the merger between FCA (Fiat Chrysler Automobiles) and the Groupe PSA. Citroen has entered the Indian market with its first product being the C5 Aircross SUV, launched in April of this year. The deliveries have begun and customers could book the SUV in any dealership. But the company has gone a step further by starting home delivery of the C5 SUV. Yes, now customers can go to their website, customize the car and get it delivered to their doorstep.
This is the first of its kind sales initiative taken by any carmaker in the country. The customers can select variants, explore financing options, 3-D configurator, accessory selection, a digital sales advisor and trade their old vehicle on the website. Once the booking is complete, the car gets delivered from the Tiruvallur based manufacturing plant to your doorstep depending on the location. It gets delivered by the La Maison dealership if your city has one or by a partner appointed to handle the last-mile delivery.
Currently, Citroen has showrooms across 10 different cities in the country including Bengaluru, Chennai, Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, Kolkata, Delhi and Gurgaon. The company has initiated home delivery of the SUV in 50 locations across the country so far. They have partners like Carwale to finish the last mile delivery. The company head has confirmed that they have already home-delivered two vehicles, one in Chandigarh and one in Surat and more are on the way.
The C5 Aircross SUV comes as CKD (completely knocked down) unit into the country, and it is locally assembled in their plant. The SUV is all about comfort and luxury with its brilliant suspension that makes the ride pleasant. The car has eye-catching design elements all over and the interior feels premium, smooth and refined.
The features include an 8-inch touchscreen infotainment system, a 12.3-inch fully digital instrument cluster, panoramic sunroof, air quality system (AQS), dual-zone climate control, 18-inch alloy wheels, automatic headlights and more. The C5 is powered by a 2.0L diesel engine that churns out 176Bhp of power with 400Nm of torque which comes mated to a standard 8-speed automatic gearbox.
The Citroen C5 Aircross is offered in two trims, Feel and Shine. The Feel trim is priced at Rs. 29.90 lakh and the shine trim is priced at Rs. 31.90 lakh, both ex-showroom prices. Interestingly, Citroen has also started an online sales platform that allows customers to lease the SUV for five years at a price of Rs. 49,999/- per month. This is known as the Citroen Future Sure package which includes routine maintenance, extended warranty, on-road finance, assured future value and roadside assistance.
The Citroen C5 Aircross is considered a premium SUV in its segment and it rivals the Jeep Compass, Hyundai Tuscon and Volkswagen T-Roc. The brand’s next move is possible a compact SUV for the Indian market, which has been spied testing on Indian roads. The car is codenamed C21 internally but it is likely to be called the Citroen C3. This will be the first locally developed and produced Citroen.