German carmaker Daimler has now rebranded itself as Mercedes-Benz AG and this rebranding brings many modifications for Daimler as an organization along with inventory prices. According to sources, the Daimler rebranding became a good way to raise awareness of the changing automobile industry. Consequently along with a specific emphasis on electrification. 

This idea was crafted on Feb 1st, 2022 to provide extra time for awareness on car software programs and electric-powered mobility. A year after Daimler introduced its business car segment, Daimler Truck might spin off into a separate organization. 

Transition to electric-powered cars

The automobile organization says that the rebranding will permit them to focus on manufacturers like Mercedes-AMG, Mercedes-Benz, Mercedes-Maybach, and Mercedes-EQ. Besides, the transition to electric-powered cars via the means of Daimler is already underway. The six models within the organization’s all-electric powered EQ lineup are the EQC SUV, the EQA and EQB crossovers, the EQS limousine, the EQV MPV, and the EQE sedan.

Tesla in the picture

With the rebranding, additionally, they desire that they could liberate shareholder cost. Daimler is presently worth about €77 billion, that is more than ₹6,500 crore. Analysts accept that Mercedes-Benz might be regarded in addition to Tesla or Lucid, focused on an EV multiple (a hallmark that may be used to cost inventory). The shift from inner combustion engines will be a prime task for the corporation.

Mercedes Benz Mobility

Daimler Mobility, which gives mobility offerings in the financing, leasing, and insurance, has taken the brand new name Mercedes-Benz Mobility AG. Moreover, it’ll raise awareness on self-sufficient driving, wise connectivity, and new mobility concepts. There is lots of capability within the Mercedes Benz inventory. 

Ola Kallenius, chairman of Mercedes Benz AG said, “The renaming from Daimler to Mercedes-Benz AG underlines our renewed strategic awareness. We need to make clean wherein we see the center of our organization, constructing the maximum applicable automobiles”.

He additionally says that Mercedes’ big name has constantly been a promise for the future, furthermore changing the existing is a good way to enhance it. We need to preserve this legacy of our founders by taking the lead in electric-powered mobility and car software programs.

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