Supercar Ferrari NV, already an icon of real-world automotive engineering, is now looking to strengthen its brand in the Metaverse. The Italian luxury carmaker has created a  digital services division to explore the possibilities arising from the Metaverse space, which combines virtual reality, gaming and social media.

Ferrari working on new technology partnerships

“It’s important to look for new technologies that can help our brand,” Vigna said during a conference call with analysts. Ferrari is working on new technology partnerships, he added. Not just in the real world, but Ferrari intends to make a mark in the Metaverse as well. While the Metaverse is still a work in progress, some tech giants see it as the future of human communication and interaction.

Mark Zuckerberg called the space “the next frontier” when he changed his company’s name from Facebook to Meta Platforms Inc. last year. This settlement also includes technologies such as blockchain and non-fungible tokens (NFT). Business opportunities in the metaverse are one of the reasons Microsoft Corp. acquires game publisher Activision Blizzard Inc. in its biggest deal ever.

Digital entertainment

Ferrari has a history in digital entertainment. The company last year made its yet to be released 296 GTB model drivable in the popular game Fortnite. A shiny red Testarossa was the star of ‘Out Run,’ a blockbuster arcade racing game released by Sega in 1986 and later ported to consoles and home computers, becoming one of the era’s bestsellers. Ferrari is in the midst of a major overhaul. Vigna who entered the semiconductor industry last year is trying to accelerate the company’s move to batteries.

Realm of the metaverse is a network of 3D virtual worlds focusing on creating social connections. “Hypothetical iteration of the Internet as a single universal virtual world”, is what it can be described as. Realm of the metaverse is a network of 3D virtual worlds focusing on creating social connections.

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