Mahindra Marazzo and KUV100 To Be Discontinued Soon Due To Low Sales

Mahindra is ready to axe the Marazzo MPV and the KUV100 NXT micro SUV from their portfolio. The car has been working on lots of new entries to the market like the XUV700, Scorpio facelift and an SUV coupe in the future. The company is also focusing on entering the EV segment with the introduction of eXUV300 and eKUV100 by 2022. So this is Mahindra’s plan of phasing out slow-performing passenger vehicles and moving its focus to a more lucrative area.  

Marazzo MPV

Marazzo was a spacious and robust MPV in the market. With a well-refined 1.5L turbo diesel engine the Marazzo offered some high-end features and ample space inside the cabin. But it failed to generate good volumes for the company. The competition for the MPV segment is fierce with the likes of Maruti Suzuki Ertiga and Toyota Innova Crysta. Up until April 2021, Mahindra only managed to sell 711 units of Marazzo whereas Maruti sold a total of 37,286 units of Ertiga and Toyota sold 19,300 units.   

The difference in the volume of sales among the competition saw the decline of Marazzo. Mahindra was also planning on introducing a petrol version of the MPV. Powered by a 1.5L mStallion turbo petrol engine which produces 163bhp of power. But Mahindra scrapped the idea and the next-gen XUV 500 5-seater will receive this updated engine which is due in 2024. 

KUV100

Reportedly, the entry-level micro SUV from Mahindra had terrible sales this year. Only 21 units of the KUV100 rolled out of the company. The car doesn’t have a direct competitor but it rivals mid-range hatches and cross hatchbacks. But compared to rivals in the same price range like Ford Freestyle and Maruti Suzuki Ignis, KUV100 has been a disaster for Mahindra. The freestyle managed a total sales of 3564 units this year and the Ignis a total of 16075 units. 

However, the KUV100 nameplate will be carried on as the cheapest Electric SUV for Mahindra in the future. Mahindra is planning to replace the e20 and e20 plus with eKUV100. Showcased in the 2020 Auto Expo the eKUV100 will hit the market in 2022. The micro SUV will be powered by a 16kWh Lithium-ion battery pack which roughly makes 55bhp of power. On a full charge, the car will manage to cover 147km which is sufficient for everyday city use. Sources from the company have confirmed that the brand has no plans to revisit the compact micro SUV segment anytime soon. 

Source: Autocar

Also , read : Mahindra XUV900 Coupe SUV In Works: Details Inside