Mahindra has unveiled its new logo, which will be seen for the first time on the upcoming XUV700 SUV. The changes, however, are far more significant for the Indian automaker than simply changing the insignia on the front of its SUVs.

Mahindra Outlets Will Receive A Makeover By 2022

By next year, 1300 Mahindra touchpoints in 832 cities will be updated to reflect the brand’s new identity. Mahindra hasn’t revealed the full extent of the changes, but it does plan to abandon its red and white color scheme. The new color scheme will feature charcoal as the primary color, with grey and red used as accents.

The Mahindra XUV700 will be the first vehicle to sport the new logo. The automaker did, however, reveal that the new logo would be applied to current vehicles in the lineup, although in different phases. The brand film, as well as the XUV300 and Thar in it, stated this.

The old ‘Road Ahead’ logo will be used by Mahindra’s commercial vehicle and farm equipment divisions. This was done to help paint a new premium picture for Mahindra cars by creating a clear separation between the personal mobility sector and the rest of Mahindra’s divisions.

Mahindra Will Concentrate On Providing AWD Vehicles

Other carmakers have recently shied away from offering 4WD or AWD in the Rs 10 lakh to Rs 20 lakh segment, as it increases the price. Mahindra’s focus has always been on offering vehicles that can take the road less traveled. The XUV700 and the upcoming Scorpio, however, will both have 4WD/AWD capabilities, as Mahindra stated in the brand film.

Change has been on the way for a while. It all started with the XUV500 a decade ago, and it’s continued with the Marazzo, XUV300, and the new Thar. The XUV700, on the other hand, is here to solidify this new direction, establishing Mahindra as a premium brand in the market. Mahindra’s new goal is reflected in the new logo and outlet renovation.

A Stunning Blue Shade Is Seen On The XUV700

Although it was a subtle hint, we were able to detect it. The new Mahindra logo can be seen against various natural backdrops in the brand film. An XUV700 can be seen in the reflection of the logo in one of these backdrops, and it appears to be dressed in a royal blue shade. We can’t wait to get a closer look at the shade, which is unlike anything else we’ve seen on Mahindra vehicles.