Rolls-Royce has revealed the roadmap to its electrification process. The British automaker had earlier announced the Spectre-Coupe which will hit the roads in 2023 to replace the Rolls Royce Wraith. Moreover, the automaker plans to introduce more BEV models by the year 2030. The all-electric lineup will include Cullinan SUV, Ghost saloon, and Phantom limousine.
Rolls-Royce electrification roadmap
Rolls-Royce wants to have an all-electric lineup by 2030. Since Rolls-Royce cars are famous for their elite customer base. Moreover, the 2030 target to shift to an all-electric lineup is the only logical due to the longer model cycles of the brand. Rolls-Royce head, Müller-Ötvös said that “Quite a lot of our clients already own an electric car, be it a Tesla, a BMW or some other model, Therefore, the customers have experience with charging and range management.”
He also added that their EVs cater better to the company’s growing young client base and UK’s ban on IC engines from 2030 is not the sole reason for the company’s shift to an electric drivetrain. He did not reveal any technical details on Rolls-Royce’s future. As of now, the only confirmation from the company is about a complete shift to BEVs.
Rolls-Royce’s EVs should be “very torquey” to go head to head with the current V12 engine. However, Rolls-Royce would not build its electric powertrain on the existing vehicle and chassis. The company believes it’s a foolish way to turn the existing bodies into all-electric vehicles. So we can expect the upcoming EVs to be built on a completely new platform.
Models and Pricing
The Ghost is the slightly small saloon, while the Cullinan is Rolls-Royce’s SUV. Phantom is the large flagship model from the automaker. The Wraith coupé and the Dawn are convertibles. The Spectre will also be a coupé similar to the Wraith but an EV.
It is always difficult for a small company to shift its entire factory to produce electric cars. Moreover, the company assured that this will not have an impact on the prices of the future models. “We never price ‘cost-driven’, we price ‘segment-driven’ and ‘substance-driven’,.” Müller-Ötvös also added that “I would like to drive contribution margins per car because I’m in the business of making profits: that’s my task in the BMW Group, not making volume.”