Electric vehicles being the future many countries have already begun their transformation towards sustainability. India is a vast country with huge potential car buyers but the lack of resources, infrastructure and the cost and EV might bear is worrying many automakers to launch an electric vehicle. But the homegrown Tata motors have been planning on launching 10 new battery electric vehicles by the end of 2025.
What are Tata’s plans on EVs?
According to Tata Motors Chairman, N Chandrasekaran the company intends to drive its business model towards sustainability going forward. The company aims to be amongst the world leaders in sustainable mobility and as a part of that, it is exploring to secure supplies like cell and battery manufacturing.
Chandrasekaran addressed all the shareholders in the company’s annual report 2020-21 “ In India, EV penetration in our portfolio has now doubled to 2% this year and we expect the penetration to increase exponentially in the coming years. Tata Motors will lead this change in the Indian market. By 2025, Tata Motors will have 10 new BEVs and as a group, we will invest proactively to set up charging infrastructure across the country”.
Tata Motors and Electric Vehicles: Current Scenario
Tata Motors is the largest EV player at present with 2 EVs on offer and covering a total market share of 71%. The Nexon EV has been the best selling EV for Tata with 4,000 units sold since the launch. The company will launch its third EV, the popular hatchback Altroz which will come out in a few months. But the company has not disclosed the names of its other upcoming EVs.
Tata’s subsidiary, Jaguar Land Rover is also targeting to achieve zero tailpipe emissions for the portfolio it sells by 2036. Jaguar will become fully electric by 2025 and 60% of Jaguar Land Rover’s Volumes will be pure electric vehicles by 2030.
With a focus on sustainable mobility, the Tata group wants to seize the change in consumer behaviour in India and the world. The company is weighing on the opportunity to set up automotive software and engineering vertically within the group which will help them to progress towards a world of connected and autonomous vehicles.
The chairman Chandrasekaran noting the near term impact of Covid-19 expects a gradual change as more people are getting vaccinated. He also stated that “ We expect demand to remain strong with consumer preferences shifting further towards personal mobility. However, the supply situation is expected to be adversely impacted for the next few months due to disruptions from Covid-19 lockdowns in India and semiconductor shortages worldwide”.