India is a place of diversified culture. But when it comes to cars, over 50% of Indians are inclined towards Maruti Suzuki. The company would quote it as “The Love of Indians for their cars” as the biggest reason behind this. The Maruti Swift is by far one of the most successful products of the Maruti Suzuki. It is established as the ‘people’s car’ in India. It became a centre of attraction to those who wanted to upgrade from Zen or Maruti 800 and didn’t want to get an SUV or a Sedan.
The Brand Name| Maruti Suzuki-Way of Life
The legacy of the company has continued for over 40 years now. Various advertisement campaigns including the “India comes home in a Maruti’ has managed to stay relevant across various demographics for decades. It is India’s largest passenger car company accounting for over 50% of the domestic car industry.
Better Build of the Car
When you buy a car, you look for the overall build of it, including the design and the various safety features provided in the car. The Swift has a good build quality and shell designed to take maximum impact loads, thus preventing direct exposure to passengers to impact shocks. Its new dual-tone design is sharp and highlighted by the Sporty Mesh Grille with Bold Chrome Accent, precisely cut two-tone alloy wheels and LED projector headlamps.
Better Mileage of the Car
The very first thought that pops into a buyer’s mind is about the mileage of the car, the more, the better. The 2021 Swift comes with the next-gen K series 1.2-Litre dual jet, dual VVT BS6 compliant petrol engine to tackle any hurdles on the road and to provide the best mileage to the car. It offers segment-leading mileage of 23.20 km/L for Petrol Manual Transmission (MT) and 23.76 km/L for Petrol Automated Manual Transmission (AMT).
Comfortable and Sporty Interiors
You can find the latest interior features in the car, including Automatic Climate Control, Multi-information Display(MID), Push button for start/stop and Central locking with Keyless entry. The Smartplay Infotainment system connects smartphone, vehicle and cloud-based services. This system supports Android Auto and Apple Carplay along with its built-in navigation with a live-traffic update and voice controls.
The Swift was launched on 25 May 2005 with a 1.3-litre petrol engine. In early 2007, the FIat-sourced 1.3-litre DDiS engine was introduced. Owing to the BS-IV emission norms, Maruti replaced this with the 1.2-litre K-series engine.
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K Series Dual Jet
88.50 bhp at 6000 rpm
113 Nm at 4400 rpm
The car comes with both active and passive security features including the Front dual SRS airbags, Electronic Brake Distribution(EBD), Anti-lock Braking System(ABS), etc. These various features prevent skidding of the car and ensure safer braking, at the same time help in saving the lives of the passengers during a crash. These features work collectively to ensure a safe and comfortable ride.
Customers reviewed the car to be top-notch in terms of reliability and comfort. They recommend the car for a tension-free service and on-road assistance. It was among the top 20 “Most Reliable cars” in the 2016 Driver Power Survey. Very few of them report the squawking from the suspension which is usually cured by replacing bush or suspension arm.
Low Maintenance and Easy Service Reach
Cars with low maintenance are something to be looked out for. Maruti Suzuki is a proven player when it comes to affordable servicing of its cars providing inexpensive but decent quality spare parts and convenient labour charges. The approximate service cost of the Swift sums up to ₹ 23,519, with the first two services after 5000 km and 1000 km provided free of cost.
The resale value of any car depends upon various factors including the availability, facelifts and newer generation cars, waiting period on new models, and so on. Maruti Suzuki Swift has a very good resale value. With the regular increase in the sales figures of the new Swift, there is also a constant increase in the availability of the used ones as well. In the “Mid-Size Hatchbacks” segment, it is the undisputed champion.
The Price of the Car | Fits with the planned budget
The common notion among us Indians is “cheap and best”. The Maruti Swift usually fits in the general average budget of every Indian buyer, with a modest price range of 5.75 – 8.41 lakh. If you are looking for a car with top-notch features, fitting the budget, the Maruti Suzuki Swift is the best buy. Although, there are worthy competitors now in the market that might challenge Swift, though only by a small margin.
So, these are the reasons why Indians are in love with Maruti Suzuki Swift. This makes it the top-selling car in India. Are there any reasons we have missed? Do let us know in the comments section below.